{"id":22458,"date":"2024-04-11T11:05:00","date_gmt":"2024-04-11T03:05:00","guid":{"rendered":"http:\/\/59.125.177.63:7778\/?p=22458"},"modified":"2024-08-13T16:21:23","modified_gmt":"2024-08-13T08:21:23","slug":"general-manager-of-winking-studios-art-outsourcing-segment-tina-li-sora-is-not-a-threat-ai-will-bring-greater-opportunities","status":"publish","type":"post","link":"http:\/\/59.125.177.63:7778\/general-manager-of-winking-studios-art-outsourcing-segment-tina-li-sora-is-not-a-threat-ai-will-bring-greater-opportunities\/","title":{"rendered":"General Manager of Winking Studios\u2019 Art Outsourcing Segment Tina Li: SORA is not a threat, AI will bring greater opportunities"},"content":{"rendered":"\n

Sora, launched by the globally leading artificial intelligence research and innovation institution OpenAI, is a disruptive generative artificial intelligence project. This groundbreaking technology has the capability to produce videos ranging from several seconds to a minute based solely on textual input from users. In doing so, Sora not only pushes the boundaries of digital content creation but also introduces novel possibilities for visual effects generation.<\/p>\n\n\n\n

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\u3010Click to watch the interview content of Hello Singapore\uff5c Technology Insights\u3011<\/a><\/p>\n\n\n\n

However, amidst the technological upheaval sparked by Sora, a pertinent question emerges: How will this innovation impact the landscape of game art production? Is Sora poised to revolutionize the field, or does it present a potential threat to professionals in the gaming industry? Addressing these concerns, Tina Li, General Manager of the Art Outsourcing Segment at Winking Studios, recently shared her views in a recent Hello Singapore news broadcast.<\/p>\n\n\n\n

“Hello Singapore” is a news program aired in Singapore, featuring guests from various sectors like business and technology to discuss current topics. Tina asserted that Winking Studios, as a major art outsourcing company, recognizes the prevalent use of 3D technology in global gaming. While tools like Sora can greatly aid creators in producing concept images and promotional videos for these 3D assets, it’s essential to note that the assets provided for gaming are vector-based, enabling real-time interaction in 360 degrees. Tools like Sora lack the capability to generate such assets, a crucial distinction to make. Moreover, Tina explained that unlike other industries, gaming products prioritize interactivity and user experience. Games offer players immersive experiences rather than passive viewing. Consequently, game production involves utilizing game engines to construct entire game worlds for players to explore and engage with. Just as real estate developers construct buildings through physical processes, game development entails creating assets that allow real-time interaction within the game environment. Therefore, while Sora can produce videos, it cannot substitute the fundamental workflow in game production.<\/p>\n\n\n\n

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